Privacy Policy & Terms and Conditions

Your privacy is important to us. It is the policy of Gatto Acupuncture and Wellness DBA Serenity Acupuncture and Medicine DBA Samnj Acupuncture & Wellness (“we,” “us,” or “our”) to respect your privacy regarding any information we may collect from you across our website, https://samnj.com/ (the “Site”).

1. Who We Are

Our website address is https://samnj.com/. We operate as a wellness and acupuncture practice based in New Jersey, committed to protecting the privacy and confidentiality of all visitors and patients.

2. Information We Collect

We only collect personal information when it is necessary to provide a service or respond to your request. Information may include:

• Name
• Email address
• Phone number (including mobile phone number for SMS communications)
• Health-related information or reason for inquiry that you voluntarily provide through our contact or booking forms

All information is collected by fair and lawful means, with your knowledge and consent. We will always explain why we are collecting it and how it will be used.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and appointment requests
• Schedule and manage appointments or communications
• Send appointment reminders and confirmations via SMS or email
• Provide treatment follow-ups and wellness tips
• Improve our website and overall service quality
• Send customer service notifications and account updates
• Send occasional marketing updates and promotional offers, only if you have opted in to receive them

We do not sell, rent, or trade your personal information to any third parties.

4. SMS Messaging Service Terms

By opting into our SMS messaging service, you agree to the following terms:

Data Collection for SMS

When you agree to receive SMS messages, we will collect your name, email address, and mobile phone number via our website form.

SMS Data Usage

We use your data solely to communicate via SMS about:

• Appointment reminders and confirmations
• Scheduling updates
• Treatment follow-ups
• Wellness tips
• Customer service notifications
• Account updates
• Promotional offers
• Special announcements

Message Frequency and Charges

Messages are recurring, and message frequency varies. MESSAGE AND DATA RATES MAY APPLY. Your mobile carrier may charge fees for sending or receiving text messages, especially if you do not have an unlimited texting or data plan.

How to Get Help or Opt Out

• For HELP or to STOP receiving messages, contact us at (201) 403-2020 or info@samnj.com
• You can opt out at any time by texting, emailing, or replying STOP or CANCEL to info@samnj.com or (201) 403-2020
• After unsubscribing, you will receive a final SMS to confirm you have unsubscribed, and we will remove your number from our list within 24 hours
• Send HELP for additional assistance, and you will receive a text including our phone number, email, and website or social media link

SMS Data Protection

• We protect your SMS data with secure storage measures to prevent unauthorized access
• We retain your SMS information as long as you are subscribed to our SMS service
• You may request deletion at any time
• No mobile information will be shared or collected with third parties/affiliates for marketing/promotional purposes
• All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties

5. Health Information & HIPAA Notice

We take the privacy of your health information seriously. Any health or medical details shared with us—whether through online forms, emails, or in person—are handled in compliance with applicable privacy laws and consistent with the principles of the Health Insurance Portability and Accountability Act (HIPAA).

Please note that communications through standard website forms or email are not encrypted and may not be 100% secure. For sensitive medical or personal matters, we recommend contacting our office directly by phone.

6. Booking and Payment Platforms

We may use third-party scheduling or payment platforms to manage appointments, process transactions, or handle related administrative functions.

All third-party systems we select will be required to meet industry-standard security, encryption, and privacy practices—and, when applicable, maintain HIPAA compliance for handling protected health information (PHI).

These platforms may collect limited personal data (such as your name, contact information, and payment details) solely for the purpose of scheduling or billing. They are contractually prohibited from using this data for any other purpose.

7. Cookies and Analytics

Our website may use cookies and similar technologies to enhance your browsing experience, remember your preferences, and measure site traffic and performance.

You can choose to disable cookies in your browser settings, but some parts of the site may not function properly without them.

We may also use third-party tools (such as Google Analytics) to analyze site usage. These services collect non-identifying information such as browser type, device, and general location. No personal health or identifying information is shared through these tools.

8. Embedded Content from Other Websites

Pages on this site may include embedded content (e.g., videos, maps, or articles). Embedded content behaves as if the visitor has visited the other website directly. Those sites may collect data about you, use cookies, and track your interaction. We do not control or assume responsibility for how third-party websites handle your data.

9. Data Sharing

We do not share your personal information with any third party except:

• When required by law or court order
• When necessary to process your appointment or provide a requested service (e.g., payment or scheduling platforms)

In such cases, we ensure all partners or vendors uphold appropriate confidentiality and data protection standards.

Note: SMS opt-in data and consent information will not be shared with any third parties for any purpose.

10. Data Retention

We retain personal information only as long as necessary to fulfill the purpose for which it was collected or to comply with legal, tax, or regulatory obligations.

For SMS subscribers, we retain your information as long as you are subscribed to our SMS service. You may request deletion at any time.

If you leave a comment or create an account (if applicable), the associated data may be stored indefinitely to streamline future interactions.

11. Your Rights

You have the right to:

• Request a copy of the personal data we hold about you
• Request correction or deletion of your data
• Withdraw consent for marketing communications (email or SMS) at any time

Requests can be submitted through our Contact page or by contacting us at (201) 403-2020 or info@samnj.com. We may require verification of your identity before fulfilling data-related requests.

12. Data Security

We implement reasonable administrative, physical, and technical safeguards to protect your information from unauthorized access, alteration, or disclosure. However, no internet transmission or electronic storage method is completely secure, and we cannot guarantee absolute security.

13. Where Your Data Is Sent

Visitor comments may be checked through an automated spam detection service. We may also use secure, HIPAA-compliant software tools for scheduling, communication, or contact management when appropriate.

14. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date.

15. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy, please contact us:

• Phone: (201) 403-2020
• Email: info@samnj.com
• Website: https://samnj.com/

You can also reach us through the information provided on our Contact page.